The Main Street program is a comprehensive, community-based revitalization program developed in 1980 by the National Trust for Historic Preservation’s Main Street Center. Main Street has transformed the way communities think about the revitalization and management of their commercial districts and downtowns.
Main Street uses 4 points to address the variety of issues and problems that challenge traditional business districts. The Clearfield Revitalization Corporation institutes the Main Street 4-Point Approach which is a community-driven, comprehensive strategy used to revitalize downtowns focusing on Design, Promotion, Organization, and Economic Vitality
Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings the traditional downtown layout is just part of the story. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design convey a visual message about what Main Street is and what it has to offer.
Promotion is all about selling the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and visitors.
Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committees assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district.
Economic Vitality is aimed at finding new or better purposes for Main Street enterprises. Helping existing downtown businesses expand and recruiting new ones, a successful Main Street converts unused space into productive property and sharpens the competitiveness of its businesses.