Why Revitalize?
Downtowns have a special place in the minds of Americans. We have fond memories of colorful Fourth of July parades down Main Street, shopping trips spent gazing at holiday storefront displays, and pleasant strolls along bustling pedestrian-crowded avenues. For many communities, these are not mere memories but a continuing way of life within vibrant downtowns. Residents of these cities and towns know firsthand that such details invaluably enhance and encourage community spirit.
The Clearfield Revitalization Corporation works to ensure that downtown Clearfield and surrounding neighborhoods remain vital places to live and work. Motivated by the goal of retaining or regaining a sense of place increasingly lost to suburban sprawl, these citizens desire to live and work in places that they are proud to call home. |
Main Street District
The Clearfield Main Street District covers a 16 square block area bound by the Susquehanna River on the west over to Fourth Street to the west, Bridge Street to the north and Walnut Street to the south.
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The 4-Point Approach
The Main Street program is a comprehensive, community-based revitalization program developed in 1980 by the National Trust for Historic Preservation's Main Street Center. Main Street has transformed the way communities think about the revitalization and management of their commercial districts and downtowns.
Main Street used 4 points to address the variety of issues and problems that challenge traditional business districts. The Clearfield Revitalization Corporation institutes the Main Street 4-Point Approach which is a community-driven, comprehensive strategy used to revitalize downtowns focusing on Design, Promotion, Organization, and Economic Restructuring.
Design
Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings the traditional downtown layout is just part of the story. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design convey a visual message about what Main Steet is and what it has to offer.
Promotion
Promotion means selling the image and promise of Main Steet to all prospects. By marketing the district's unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and vistors.
Organization
Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committes assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district.
Economic Restructuring
Economic Restructuring means finding new or better purposes for Main Street eneterprises. Helping existing downtown businesses expand and recuruiting new ones, a successful Main Street converts unused space into productive property and sharpens the competitiveness of its businesses.
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2013 Board of Directors
Keely Casteel (President), Casteel Chiropractic
Rob Bozovich (Vice President), State Farm Insurance
Joe Kelly (Treasurer), Northwest Savings Bank
Katie Penoyer (Secretary), CNB Bank
Eric Cummings, Koerber & Cummings Law, LLC
Darla Smay, Clearfield Pharmacy & Gift Shoppe
Bill Wood, Clearfield Bank & Trust Company
Lisa Kovalick, Clfd Co. Planning & Development Office
Katie Miknis, Interior Design Consultant
Leslie Stott, Clearfield Borough Manager
Mayor Jim Schell, ex-officio |
Promotion Committee
Rob Bozovich (Chairman), State Farm Insurance
Brock Shaffer, Kevin Beardsley Funeral Home
Ashlee Reid, Ashlee Reid Photography
Darla Smay, Clearfield Pharmacy & Gift Shoppe
Matt Checchio, Penn State DuBois
Holly Bloom, Girl Scouts of Western PA |
Organization Committee
Joe Kelly (Chairman), Northwest Savings Bank
Leslie Stott, Clearfield Borough
Christina Taylor, First Commonwealth Bank
Ryan Sayers, Naddeo & Lewis Law Offices
Ashlee Reid, Ashlee Reid Photography
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Economic Restructuring Committee
Jamie Straub (Chairwoman), CCEDC
Valerie Dixon, Lock Haven Clearfield
Katie Penoyer, CNB Bank
Paula Collins, Shaw Public Library
Main Street Manager
Kellie Swales, Resident of Clearfield
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Design Committee
Katie Miknis (Chairwoman), Interior Design Consultant
Karen Miller, Clearfield Resident
Terri Davis, Clearfield Resident
Steve Albert, Catamount Consulting
Ian Aughinbaugh, Graphic Designer
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